Glossary

CCM

Customer Communications Management (CCM) is software designed to enable companies to manage customer communications across a wide range of media including printed documents, email, web pages and text messages. CCM stands for a company strategy aiming to improve generating, sending and storing outgoing communications with business partners and customers using a range of communication channels. CCM has become an industry term used by participating companies and analysts such as Gartner Group, Forrester Research, InfoTrends, and Madison Advisors.

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