Lay the foundations for advanced automation of all your customer communication document processes by ensuring data consistency and agility through open interfaces
In the digital age, customers of private companies and users of public services now expect ever greater responsiveness, accessibility and quality in the handling of their requests. To meet this challenge, companies and public services must take a new step in their digital transformation.
This is characterized by an ever-increasing automation of the management, production and distribution processes of customer communication on all channels (print, email, web, mobile). Although document management structures have evolved considerably in recent years, the agility and flexibility of CCM, document production and distribution infrastructures remain major strategic challenges.
The strategy for automating document processes is to put the customer at the center and offer a consistent and personalized communication experience across all channels. This necessary modernization of customer communication throughout the organization is based first and foremost on the ability to ensure data consistency and availability at all times and in all contexts. It also relies on a new architectural approach. This consists of decoupling, without destructuring, the various stages of receiving communications, creating outgoing documents and sending them via the appropriate distribution channel without constraints.
Customer Communication Management (CCM) relies on the most modern technologies (Cloud, API REST, Docker containerization) to achieve these objectives, working simultaneously on six areas of transformation.