Sally Gallagher Assumes Responsibility for Worldwide Marketing at Compart with a Strong Focus on Supporting International Sales
Since the beginning of May this year, Sally Gallagher has taken over the role as new Marketing Director at Compart. In this role, one of her key priorities will be intensified international expansion, new market entry and demand generation.
Sally Gallagher: "Compart already enjoys an excellent reputation as a leading provider of solutions and services for the optimization of output management. This is a strong foundation from which to strengthen our international position and increase our market share."
She added, "Compart will drive demand generation marketing campaigns in our traditional markets and regions where we have established a solid and respected customer base. In addition, we have great interest from and see enormous market potential in the Latin American market, where customers in countries such as Brazil and Argentina are showing great interest in the Compart proposition."
As a seasoned technology marketing professional, she brings over 16 years international marketing experience to Compart. Her experience has been gained working for IT and technology companies such as HP and Accenture, where she was responsible for brand, global campaigns and demand generation.
Most recently, Sally was employed by Equinix, a leading provider of data center services and solutions. As European Marketing and Communications Director, her job was to drive brand awareness and position the company’s services in the finance, networks, cloud computing and content and digital media sectors. Her team’s goal was to develop strong ecosystems of customers in each of these sectors via integrated marketing campaigns with a focus on qualified lead capture.
"The potential for Compart to further expand its international footprint is enormous. The unique combination of technological excellence, an unparalleled product portfolio and roadmap, and the intellectual capital within Compart are strong assets that will be critical to underpin our expansion plans. I am impressed by the power of innovation I have witnessed at Compart, not to mention the inherent ability to respond to and drive market trends. The trends I see in the market today play to Compart’s strengths, so from a marketing perspective, it is a very exciting time for me to join Compart."