The key benefits are:

• A higher level of assurance that mail has been delivered,
• A more accurate indication of delivery date which will bring printed mail more into line with digital
• communications in terms of analysing impact
• Insightful reporting of the mail and overall process
• Clear indications of any problems (like address quality, pack design etc)
• And probably most importantly, the least cost possible per mailpiece for bulk mail

This will also bring about entirely new applications for mail users as they will be able to definitely say the mail was put into the post stream and when it is likely to arrive. It will also help to spot areas of errors/problems with address data. This is great for customer service, improved accuracy and campaign integration. 

It is stated that using Mailmark will be the lowest cost for unsorted or sorted mail, non-franked mail.  Pricing will reduce significantly as the postal suppliers will want to move customers onto these solutions for process automation improvements. Unlike Red Tag, this is a premium service but at a reduced not increased cost. Also customers are not penalized on the whole batch if a few documents are wrong.

For large scale output (non-franked), to use such services, customers will need to able to create certain types of datamatrix codes in their print applications and produce extracts of data and e-manifests for upload. Now, if you have legacy or siloed applications these changes are not easy. Until now!