Customer Experience: The New Holy Grail – Using Customer Communication as a Competitive Differentiator
David Stabel, INFROTRENDS
In a digital age, maintaining a loyal customer base has become harder than ever before. Customers are holding their providers to higher standards, forcing these businesses to focus on cultivating long-term customer relationships and improving customer experience. Join InfoTrends’ David Stabel for a riveting keynote presentation on the new role that customer communications management plays in customer experience and why it is becoming a competitive differentiator.
David Stabel is an Associate Director for InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. He leads the Customer Engagement Technologies advisory service, covering the customer communications management landscape, as well as technologies that drive customer experiences and engagements. Mr. Stabel’s extensive global research has provided him with a fresh perspective on the drivers for change in the way that organizations deliver customer communications as well as the technologies enabling this.