Whitepaper

7 Best Practices for Managing Variable Communications

How to avoid the pitfalls and reap the benefits of output management

7 Best Practices for Managing Variable Communications

Avoid the classic pitfalls and reap the benefits of output management

Organizations of all sizes are faced with the challenge of generating high volumes of personalized communications with accuracy and efficiency. They must also ensure that the audit process has an automated method to guarantee that the critical steps of the process have been implemented. This valuable information guide shows you how to identify and mitigate the risks that cause damage to brand reputation, increase litigation costs and possibly lower stock valuation. You will also learn how to lock down the production process when a variable document is under review and awaiting approval.

Topics covered in this paper include

  • Learn why simply adding more people to the Quality Assurance (QA) process can be costly, unreliable and inefficient
  • Understand why an old-style QA process of manually auditing sample documents is inadequate for communications driven by multiple variables
  • Discover the importance of a new strategy to help manage risk and ensure the accuracy of customized messaging
  • Learn how inadequate QA policies, regulatory compliance issues, time pressures, service level agreements and other issues open the door to vulnerability and the increased risk of financial fines
  • Apply versioning capabilities and revision control to verify that correct copy is being used and much more

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7 Best Practices for Managing Variable Communications

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