From Data to Customer – Technology Trends in Customer Communications

Jörg Palmer, COMPART

Preferences and habits of customers are changing at a fast pace. "Always on" and the huge variety of communication channels impose complex demands on businesses, both technically as well as on an organizational level. The technical tools and resources have to support operational and functional processes. The presentation examines current implementations and technical challenges for the creation of documents. It describes possible approaches for a forward thinking development.