Direct. Digital. Multidimensional - Will Customer Communication End in Chaos?
Carsten Hinze - GERLACH, PORST AND STEINER
Customer communication is changing. Future challenges and opportunities emerge against an incongruous backdrop of new technologies, changing customer behavior, legal initiatives and practical business requirements.
This presentation explains what drivers, obstacles, and incentives are especially relevant for future customer communication as seen through the eyes of seasoned consultant.
Carsten Hinze is a technology business analyst and management consultant. He supports technology companies in analyzing market changes and designing product roadmaps and marketing/sales concept.