Digital Communication - Away from the Pages Towards the Content
Harald Grumser, Compart
Abstract
Digitalization is, once again, a buzzword with recurring press coverage. It plays a vital role, not only in the context of the Internet of things or Industry 4.0 but also in customer communication. We are no longer talking about just another communication channel but about a fundamental change of processes and organizations. The lecture describes the fundamental concepts and the resulting consequences for handling business processes. A key aspect is the increasing significance of content which requires a different preparation for each output device. In this respect, the page and the printed document are still indispensable but they are only one part, albeit an important part, of the increasingly complex application and system landscape.
Harald Grumser
Harald Grumser is Chairman and Chief Executive Officer for Compart AG. Harald co-founded Compart and has served as Chief Executive Officer since the company’s launch in 1992. Early in his career, Harald worked both in software development and publishing. Renowned as an expert on the new topic of PCs and microprocessors, he was widely published throughout Europe in technology publications. He then moved to IBM, where he managed a Europe-wide PC project for several years before becoming PC Application Manager for SOFTPRO GmbH, a Böblingen-based software company.