Trends and Opportunities in Customer Communication
Kaspar Roos, INFOTRENDS
Abstract
The communication landscape is changing at a tremendous pace and forces businesses to strategically rethink the way they communicate with their customers. In this presentation, InfoTrends’ director Kaspar Roos will provide an update on the latest trends in the output management and enterprise content management world, highlight how the two are coming together, and explain what this means for the future. The talk concludes with practical recommendations for workflow and communication professionals on how to move their business forward.
Kaspar Roos
Kaspar Roos is a Director for InfoTrends’ Production Workflow & Custom Communications Solutions Services. Mr. Roos is responsible for conducting market research, providing forecast analysis, consulting with clients, and creating editorial content for product and market analysis reports. His primary focus area is on the graphic communications industry and data processing markets.
In his job, Kaspar helps clients understand the dynamics of the global print production workflow market, including the transformation from static, mass-produced print to more electronic, customized and interactive communications. Kaspar has extensive experience combining market trends and industry insights with sound technological knowledge, providing valuable perspectives to InfoTrends’ clients. He has consulted to many blue chip companies such as Adobe Systems, Canon, Hewlett Packard, Kodak, Océ, Ricoh, Xerox, and other industry leaders.
Before joining InfoTrends, Kaspar worked for Objectif Lune, a Variable Data Printing provider. He holds a Master of Science degree in Industrial Engineering and Management from Twente University, the Netherlands, with a specialization in Business Marketing/Corporate Strategy and Information Systems Management. He is also author and co-author of several scientific publications, all related to business development in dynamic networks. He often writes articles for trade magazines, and is a regular speaker at industry conferences and customer events.